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News
Management Orchestrates Buyout at Pedro’s
Author: Chris Armstrong | Created: 2008-04-17 14:05:18 | Location: Wilmington, MA
Pedro’s Management
has teamed with Sports adVentures International S.A. (SaVI) of Lausanne to acquire the
popular Pedro’s brand from Swix Sport USA. SaVI is an investment group with a focus in the
active life, health and wellness sectors, and will assume ownership of the Pedro’s brand of
cycling accessories on May 1st 2008 with the management team as part owners. Pedro’s
brand of bicycle tools, care products and accessories are noted for their high quality and
attention to environmental sustainability.
“We are very excited to have acquired Pedro’s and believe that we together with the
management team and the employees will be able to further strengthen Pedro’s position as a
leading brand in its field.” Says Per Dybwad and Lars Hellsten, Partners of Sports adVentures
International S.A.
“What can I say, the people at SaVI ‘get it’. They ride. They have the heart of cyclists with a
level of business experience this brand has never known. Some marriages are destined for
greatness and this is one of them” opined Christopher Zigmont, the new CEO at Pedro’s.
Pedro’s will emerge as a new US-based legal entity from May 1st. The parties have agreed to
keep the terms of the agreement confidential.
About Pedro’s:
Pedro’s is a Wilmington, Massachusetts, USA based supplier of high quality bicycle tools,
lubricants and care products created with a focus on sustainability. Pedro’s products have
been helping champions reach the podium at events ranging from the World Championships
to the Tour de France since 1989. To learn more, visit www.pedros.com
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